{"id":919,"date":"2026-01-21T11:59:25","date_gmt":"2026-01-21T06:29:25","guid":{"rendered":"https:\/\/cricbex.com\/story\/?post_type=news&#038;p=919"},"modified":"2026-02-04T16:40:34","modified_gmt":"2026-02-04T11:10:34","slug":"google-gemini-to-sponsor-ipl-270-crore-deal","status":"publish","type":"news","link":"https:\/\/cricbex.com\/story\/news\/google-gemini-to-sponsor-ipl-270-crore-deal\/","title":{"rendered":"Google Gemini to Sponsor IPL in \u20b9270 Crore Deal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Big tech giant Google\u2019s artificial intelligence (AI) platform, Gemini, has signed a \u20b9270 crore deal with the Board of Control for Cricket in India (BCCI) to become an official sponsor of the Indian Premier League (IPL).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a BCCI official, \u201cThe deal is for three years and reinforces IPL\u2019s global appeal.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gemini enters the cricket sponsorship arena just months after its rival ChatGPT secured a key sponsorship for the ongoing <a href=\"https:\/\/cricbex.com\/story\/wpl-2026-schedule\/\">Women\u2019s Premier League<\/a> (WPL).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI platforms are increasingly turning to Indian cricket to capture attention, boost brand recall, and tap into one of the world\u2019s largest digital audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This sponsorship opportunity arose after the Centre\u2019s ban on real money gaming (RMG) led to the cancellation of the ongoing deal with Dream11.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subsequently, <a href=\"https:\/\/cricbex.com\/story\/new-sponsor-of-indian-cricket-team\/\">Apollo Tyres<\/a> replaced Dream11 as the jersey sponsor, paying \u20b9579 crore, while the Tata Group continues to hold IPL\u2019s title sponsorship rights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The IPL 2026 season, set to begin on 26 March, is expected to draw massive viewership across television and OTT streaming platforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Google Gemini, the partnership promises precise audience targeting, measurable ROI, and high brand visibility during India\u2019s most-watched cricket tournament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI platforms like Gemini and ChatGPT are rapidly expanding their presence in India. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By late 2025, India emerged as the largest market for ChatGPT in terms of users, and Gemini is following a similar growth trajectory, largely fueled by free access in partnership with telecom providers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The surge in AI adoption in India is driven by the young population, affordable data plans, and fierce competition among tech giants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experts note that AI companies are increasingly exploring sports sponsorships to strengthen brand engagement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, Canva attempted to sponsor the Indian cricket jersey with a \u20b9554 crore bid, which fell short of Apollo Tyres\u2019 \u20b9579 crore deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The government\u2019s RMG ban wiped out nearly \u20b97,000 crore of advertising spending, pushing brands to seek alternative avenues like cricket sponsorships.<\/p>\n","protected":false},"author":7,"featured_media":920,"template":"","tags":[444,445],"ppma_author":[489],"class_list":["post-919","news","type-news","status-publish","has-post-thumbnail","hentry","tag-google-gemini-ipl-sponsorship","tag-ipl-2026-sponsors"],"_links":{"self":[{"href":"https:\/\/cricbex.com\/story\/wp-json\/wp\/v2\/news\/919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cricbex.com\/story\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/cricbex.com\/story\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/cricbex.com\/story\/wp-json\/wp\/v2\/users\/7"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cricbex.com\/story\/wp-json\/wp\/v2\/media\/920"}],"wp:attachment":[{"href":"https:\/\/cricbex.com\/story\/wp-json\/wp\/v2\/media?parent=919"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cricbex.com\/story\/wp-json\/wp\/v2\/tags?post=919"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cricbex.com\/story\/wp-json\/wp\/v2\/ppma_author?post=919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}